Meet my missing twin

I have been starting to read more and more marketing blogs. Today I read Shark Attack on Seth Godin’s blog, and it just sounds like I wrote it. Actually, it’s better than what I could write, because Seth makes a brilliant leap towards the end about how you can’t sell something that rails against worldview. Put another way, if people don’t believe they need something, they aren’t going to buy it, even if they really do need it.

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